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Data science that turns raw data into confident decisions

We clean, connect and analyse your data to answer the questions that matter: who your best customers are, what drives revenue and where to invest next.

At a glance

50+data science projects delivered
12%average revenue uplift from insights
100%reproducible, documented analysis

Overview

Most businesses are data rich and insight poor

Data sits in spreadsheets, CRMs, ad platforms and point-of-sale systems that never talk to each other. Decisions end up based on gut feeling or the loudest opinion in the room.

Our data scientists bring that data together, clean it and apply statistics and machine learning to uncover what is really happening and why.

You get clear answers, visualisations and recommendations written for decision makers, not just notebooks full of code.

This service works best alongside our Machine Learning Development and Business Intelligence Services services. For a deeper introduction, read our guide: AI vs machine learning vs deep learning.

What's included

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data science projects delivered
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average revenue uplift from insights
0 %
reproducible, documented analysis
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Features

What you get with our data science service

Everything below is delivered by specialists who focus on data science every day.

Customer analytics

Segments, lifetime value and cohort retention that guide marketing.

Attribution

Understand which channels truly drive sales and leads.

Experimentation

Properly designed A/B tests with statistically sound results.

Forecasting

Revenue, demand and cash flow projections you can plan around.

Data pipelines

Automated ETL that keeps clean data flowing to every tool.

Clear storytelling

Insights presented in plain language with clear next steps.

Our process

Our Data Science process

A clear, repeatable process with a checkpoint at every stage, so you always know what is happening and why.

1

Question

Agree on the business questions and decisions to support.

2

Collect

Connect, clean and model the relevant data.

3

Analyse

Apply statistics and ML to find the answers.

4

Recommend

Present findings and an action plan.

Data Science tools and platforms we use

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Portfolio

Data Science projects we have delivered

Browse 50 recent data science projects. Click any project to see the details.

Showing 12 of 50 projects

Churn analysis for a construction firm in Dubai Data Science

Construction, UAE · 2023

Churn analysis for a construction firm in Dubai

Data analysis and modelling that answered key growth questions for a construction firm in Dubai.

Marketing ROI up 29%

Marketing attribution model for a skincare brand in Sydney Data Science

Beauty, Australia · 2025

Marketing attribution model for a skincare brand in Sydney

Data analysis and modelling that answered key growth questions for a skincare brand in Sydney.

Marketing ROI up 32%

Data pipeline build for a construction firm in Dubai Data Science

Construction, UAE · 2023

Data pipeline build for a construction firm in Dubai

Data analysis and modelling that answered key growth questions for a construction firm in Dubai.

Marketing ROI up 42%

Survey analytics for an electronics store in Manchester Data Science

Retail, UK · 2025

Survey analytics for an electronics store in Manchester

Data analysis and modelling that answered key growth questions for an electronics store in Manchester.

Revenue up 22% from insights

Survey analytics for a private school network in Sydney Data Science

Education, Australia · 2026

Survey analytics for a private school network in Sydney

Data analysis and modelling that answered key growth questions for a private school network in Sydney.

71 customer segments identified

A/B test programme for a solar energy installer in New York Data Science

Energy, USA · 2024

A/B test programme for a solar energy installer in New York

Data analysis and modelling that answered key growth questions for a solar energy installer in New York.

Marketing ROI up 67%

Marketing attribution model for a travel agency in Riyadh Data Science

Travel, Saudi Arabia · 2024

Marketing attribution model for a travel agency in Riyadh

Data analysis and modelling that answered key growth questions for a travel agency in Riyadh.

Revenue up 24% from insights

Revenue forecasting for a home services company in Dubai Data Science

Home services, UAE · 2023

Revenue forecasting for a home services company in Dubai

Data analysis and modelling that answered key growth questions for a home services company in Dubai.

Marketing ROI up 70%

A/B test programme for a restaurant group in Toronto Data Science

Hospitality, Canada · 2024

A/B test programme for a restaurant group in Toronto

Data analysis and modelling that answered key growth questions for a restaurant group in Toronto.

Marketing ROI up 56%

Pricing analysis for a logistics company in Peshawar Data Science

Logistics, Pakistan · 2025

Pricing analysis for a logistics company in Peshawar

Data analysis and modelling that answered key growth questions for a logistics company in Peshawar.

Marketing ROI up 25%

A/B test programme for a construction firm in Karachi Data Science

Construction, Pakistan · 2023

A/B test programme for a construction firm in Karachi

Data analysis and modelling that answered key growth questions for a construction firm in Karachi.

Marketing ROI up 25%

Customer segmentation study for a travel agency in Manchester Data Science

Travel, UK · 2025

Customer segmentation study for a travel agency in Manchester

Data analysis and modelling that answered key growth questions for a travel agency in Manchester.

125 customer segments identified

FAQ

Data Science questions, answered

Still have a question? Our team replies within one business day.

A data scientist collects and cleans data, analyses it with statistics and machine learning, and turns the findings into practical recommendations for decision makers.

Usually sales, customer, marketing or operational data you already collect. We assess what you have and what can be answered with it.

Yes. We sign NDAs, follow strict access controls and can work inside your own cloud environment.

Both. Many clients start with a focused project and then move to a monthly analytics retainer.

BI reports what happened through dashboards. Data science explains why it happened and predicts what will happen next.

From the blog

Related reading

Guides from our team that go deeper on this topic.

Related services

Services that pair well with this one for faster results.

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Machine Learning Development

Forecasting, churn, fraud and recommendation models in production.

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Business Intelligence Services

Power BI, Tableau and Looker Studio with a solid data model behind them.

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Dashboard Analysis & Creation

KPI dashboards designed for clarity, built in your favourite tool.